Head of Brand Marketing & Technology, Australia
what i do
I work with some of the world’s leading technology companies tell their stories across IT, business and mainstream media by matching the right outlet to the right content.
As it get harder for brands to “shift the needle”, particularly in the enterprise and consumer technology spaces, I work with clients to define narrative and sharpen their media understanding to achieve the best possible outcomes.
For the last 20 years I’ve worked with some technology’s largest and most well-respected brands including Microsoft XBOX, DELL, Sony, Canon, VMware, Kaspersky, McAfee and Optus on all aspects of their communication needs.
why i do what i do
Technology, now more than ever, is becoming an integral part of modern society. We interact as easily with AI-powered devices today that would have been in the realm of science fiction only a decade ago.
The speed at which technology develops means that no two days in this role are the same as new digital transformation solutions become a reality. Sharing these stories in a meaningful way is what inspires me.