Nichole Provatas

EVP, APAC Head of Integrated Marketing

What I do

I deliver integrated social and digital programs with impact across existing and emerging platforms. I specialise in content strategy and production, channel planning, paid media, influencer and stakeholder strategy and big social campaign management.

I lead a team of big thinkers and creative doers, ranging from content strategists, creatives and videographers through to paid media planners and community managers.

During my 10 years’ experience in both Australia and the U.S., I’ve led global digital programs and award-winning campaigns for clients including Adobe, Citibank, Samsung, PayPal, Microsoft, Disney, GE, GSK and Unilever.

Why I do what I do

I love that the stories we share make an impact on people’s lives, whether it’s when their scrolling through their feed, creating content to share with friends, watching TV or reading their favourite blog.

The number of platforms and channels has exploded in recent years - and that means we’re able to be even more creative, curious and connected in our storytelling.

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