WE Buchan celebrates new client wins and four new hires


Integrated communications agency WE Buchan has hired seasoned tech professional Nat Bradford as Head of Technology and General Manager to strengthen its executive team as the agency continues to expand its client base within Australia and internationally.

Nat brings over 20 years’ experience to WE Buchan, with a proven record of team leadership, driving growth, and client satisfaction. He ran his own consultancy in Adelaide for seven years and previously held leadership roles at Dec PR, H&K and PPR.

In his new role as General Manager, Nat will support agency operations across Sydney and Melbourne and will work closely with WE Buchan’s People & Culture Lead Kellie Stanborough on talent acquisition, retention and training. As Head of Technology, Nat will lead WE Buchan’s tech practice alongside Cristina Fletcher who is promoted to Director of Technology.

WE Buchan Managing Director Gemma Hudson said Nat’s experience, proven track record and his respected profile in the industry will support the agency’s expansion plans.

“We’re seeing growth across all our practices, and to manage this efficiently, Nat has taken on a dual role as GM and Head of Technology,” Gemma said. “Our technology team itself has been going from strength to strength over the last year, including the recent promotion of Cristina Fletcher to Director of Technology. Nat’s hire will continue our momentum in the sector.”

Nat said he was inspired to join WE Buchan because it is a successful integrated comms agency built upon talent and passion.

Every person in the agency is highly driven, and in my joint role as GM and Head of Tech I’m sitting in the middle of an agency that isn’t standing still,” Nat said. “Our industry is always changing, and I’m pleased to join an agency that takes opportunity and runs with it.”

In other moves to expand and enhance the expertise of its teams, WE Buchan has appointed Samantha Eng as Account Director, Corporate; Charlotte Wood as Account Director, Consumer; and Marissa Zammit as Senior Account Director, Investor Relations.

WE Buchan is also celebrating new client wins, including robotic process automation company UiPath; energy spend management firm Bid Energy;  and knowledge management software company Knosys.

“We look forward to working with all our new clients, increasing their brand awareness, attracting new investors, and helping more people learn about and understand their interesting work and stories,” Gemma Hudson said.

“The fact that WE Buchan continues to attract such a diverse group of clients with equally diverse needs is testament to the agency’s growing expertise across its tech, corporate, health, digital and social, consumer and investor communications teams.”