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WE Communications to launch Amart’s online exclusive

11/09/2020

A version of this article originally appeared on Mumbrella.com - https://mumbrella.com.au/we-communications-to-launch-amarts-online-exclusive-after-winning-communications-account-642502?utm_source=Adestra&utm_medium=email&utm_term=&utm_content=&utm_campaign=Mumbrella%20Daily%20-%2011%2F09%2F20 

Amart Furniture has appointed WE Communications to its communications account, with the agency beginning work to raise awareness of the brand’s new retail strategy which arose from the COVID-19 pandemic.

WE Communications will initially support the launch of the new online exclusive furniture range, which was created to respond to the shift in online shopping and live up to Amart’s ‘style and value’ philosophy.

The agency’s remit will also include consumer, corporate and digital communications as well as influencer marketing.

WE Communications head of consumer and creative, Remy Le Fevre, said: “Retailers are facing a dramatically changed economic environment and, as a result, altered consumer behaviour. WE is looking forward to supporting Amart in navigating that change and adapting to meet the needs of its customers.”

WE’s is aiming to create a sensory experience for the online range’s launch using digital products, content, earned and influencer media.

Amart national marketing manager, Tracey Kruske, appointed WE for its understanding of current customer needs.

“WE understands what our brand stands for and passion we feel for improving our customers’ lives at home. WE will help us deliver a strong engaging online experience that showcases how our products can help consumers upgrade their home furnishings without compromising on style, quality, or value,” Kruske said.