Challenge: HIGHLIGHT EHARMONY as a PRemium dating service
Recent research from eharmony revealed Aussie singles are going on more dates and spending more money to impress prospective partners, yet continue to fail in finding long-lasting love. This worrying trend, of a declining love economy provided the perfect opportunity to highlight eharmony as a solution to this growing problem.
Solution: reach Australians singles with actionable-advice
Aussie singles are sick of going on bad dates.
To uncover Aussies incredible spending habits when it comes to finding love, we conducted third party consumer research to showcase dating habits, understand how much singles are spending and the time they are wasting when it comes to finding love.
As a way of delivering valuable advice to Aussie singles, we enlisted the help of relationship expert and Psychologist, Sharon Draper to drive home eharmony’s key messages and deliver her expert advice to Aussie singles. Sharon also used the data insights as a way to highlight how using eharmony is an easy way to minimise the number of bad dates and their associated costs.
Impact: We SHOWED HOW IN THE SEARCH FOR LOVE, SPENDING MONEY SAVEs MONEY
Our campaign efforts generated:
- 196 pieces of editorial coverage (KPI 15)
- 4 pieces of broadcast coverage
- A NewsCorp print and online exclusive
- Over 47+ million opportunities to see