Corporate Reputation & Brand Purpose

The public look to brands for bold action on social, economic and political issues. How brand leaders engage with these topics can make — or break — a company’s reputation. And in our always-connected world, the stakes have never been higher.

Since the very beginning, WE has used communications to move people to positive action. Our data-driven methodology guides organisations through a world that’s constantly in motion, grounding all aspects of corporate communications in a singular purpose, positive action and bold leadership.



Corporate Reputation & Brand Purpose services

CONTACT US for more information on Purpose

Purpose Links


Define what you stand for, corporate citizenship, philanthropy and social impact.


CEO & Executive Communications

Platform development, vision and thought leadership, storytelling, and social and events strategy.

Employee Engagement

Building and evolving culture, internal marketing campaigns and change management.

Crisis & Issues Management

Crisis preparedness, issues management and brand reputation.

Public Affairs

Policymaker engagement, outcome-driven news and advocacy

Financial Communications

Investor engagement, transactions and investments, and corporate governance.

Corporate Reputation & Brand Purpose Leadership

Rebecca Wilson

EVP, Singapore and Australia


MD, Australia


Group Head - Investor & Corporate Communication


Head, Corporate

tanya shoemaker

Brand Strategy Director


Account Director, Health