Trend Micro | Scam Me Silly

CHALLENGE: ENGAGE AUDIENCES ON CYBER ATTACKS IN NEW WAYS

Trend Micro is well-established as an award-winning security platform and has attained a strong online community. WE were tasked with creating a social-led campaign highlighting and educating Trend Micro's target audiences on cyberattacks.

SOLUTION: EMPHASISE TREND MICRO’S PRODUCT’S RELEVANCE THROUGH INTERACTIVE GAMING AND ANIMATED STORYTELLING

Together we established a stellar social media strategy, developed fresh and effective creative designs and maximized paid media budgets to achieve some awesome results.

Through an animated content series and an interactive game, we communicated how easy it is for cybercriminals to hack into private information and equipped the community with the skills to identify and avoid 'simple' cyberattacks.

The game was developed for Facebook Instant Games and due to its success, WE also developed a website version of the game for trendmicro.com. This remains an ongoing interactive piece of content.

The campaign messaging communicated why it is essential to have protection on every smart device.

IMPACT: WE EDUCATED A HIGHLY ENGAGED COMMUNITY ON CYBER THREATS

Our campaign reached just under 900K on social media with an impressive:

• 892K reached
• 4K clicks
• 8.33K gameplays

CAPABILITIES

Content Strategy & Planning • Content Development • App & Game Development • Community Management • Paid Social • Video Production