Unlocking Technology Trends For 2023

The communications landscape is constantly changing. From virtual and augmented realities to machine learning and Web3, the evolution of technology is transforming the way we process information and interact with each other.

For a brand, it is about keeping audiences engaged through effective communication; however, it can feel unfamiliar for brands and consumers to know where to begin in their technology-influenced communication initiatives.

Here are three technology trends to keep an eye on in the new year.

1. Entering the Metaverse

The metaverse has allowed users to engage in new communication methods based on technological advancements. By reimagining the brand experience in the virtual world, there is an opportunity to create long-term, high-value engagement with a customer.

Concept and character designer Pablo Gomez and web designer Jorge Valle created the Adobe Virtual Gallery, featuring the 3D, video, and digital art of 30 diverse creators. Creating a gallery in the metaverse space allowed the art to be showcased in a unique worldwide view.

However, the metaverse’s uses go beyond gaming and art or design-based experience into functional processes that can benefit the various needs of both businesses and customers.

From merging the convenience of online shopping with the in-store experience to using it for social activism, the metaverse is a place where the imagination can run wild and make something possible outside the physical world.

This allows brands in the new year to review how to engage their audiences beyond the normal channels and into Web3.

2. Rewarding Brand Loyalty with Blockchain

Cryptocurrencies are becoming more accessible to the average consumer. Many brands are finding different uses to better engage with existing customers and prospects to expand beyond the normal communication channels. This includes offering cryptocurrency-based gifting, such as NFT gift cards, to fee-free features on apps.

Shping has bridged the gap with an app ecosystem that encourages meaningful interactions and directly rewards brand loyalty with cryptocurrency, Shping Coin. Its app educates shoppers on the best retail details by compiling and comparing prices of everyday essentials in order to save on a daily, weekly, and yearly shop. It also helps brands create a direct line of communication with their loyal customers.

With the trend of cryptocurrencies here to stay, there is an opportunity to review how your brand can incorporate it into a product or service.

3. Cybersecurity Will Stay Front of Mind

There will continue to be a focus on the cybersecurity narrative in Australia. With work on a new cybersecurity strategy and more businesses entering the news and social conversation after a data breach, it will be more important to control and communicate the exchange when it occurs.

There isn’t a one-size-fits-all approach, but it is about building your reputation, creating resilience by learning from experiences and responding quickly to mitigate the spread of misinformation. Preparing now, before an incident takes place, will ensure you are ready if something does occur in the new year, as it will help you understand who should be involved and the responses that need to be considered with all stakeholders.


If you are interested in discovering how these three trends impact your business, please reach out to the team at [email protected]

December 19, 2022

Ayla Fitzgibbon - Head of Technology at WE Communications Australia